Mike Capuzzi

My latest short, helpful book (shook™) is now available and for a limited time, you can get a complimentary print copy HERE! I wrote The Magic of Free Books for business owners who have authored a customer-attraction book to be given to ideal readers (e.g., ideal prospects). The irresistible offer of a free book has been used for […]

One of the most valuable marketing trainings I have ever gone through is Dan Kennedy’s Opportunity Concepts Marketing. Without getting into too much detail, this advanced training focuses on helping marketers uncover the “real” opportunity (and hence reason people buy from you) in your business. According to Kennedy, this opportunity “is the development of some

As you know, I use all of my short, helpful books (shooks) as one of the primary means to attract interest from business owners who want to write a book to promote themselves and their business. I truly believe writing a short business book is one of the most effective ways to differentiate yourself and

If you are an author of a printed book on Amazon, you have the unique opportunity to leverage Amazon’s powerful (and irresistible) branding to send a direct mail package to a targeted individual directly (even potentially bypassing “gate keepers”). If you do any sort of business to business (B2B) marketing and are trying to reach

I want to share a recent story with you because it’s instructional for many different reasons (especially if you have been putting off publishing a book for you and your business). On January 31, 2020, I had the opportunity to speak at Julie Steinbacher’s, 2nd Annual Winter Conference for the National Alliance of Attorneys for Alzheimer’s